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April 9, 2010

Special Lane Crawford Dish: American Idol

Kelly Clarkson is due to perform in Macau in May. But the next American pop culture sensation to hit our shores will be none other than American Apparel. The US cult fashion brand, beloved for it’s super soft, ultra-chic versatile staples, exclusively launches in Lane Crawford today and is set to take our wardrobes to a whole new octave of edgy glam, hitting high notes with pops of effervescent colour and carrying the bass line with sleek urban silhouettes. Simon, Kara and Randy wouldn’t disagree on this one, the next American Idol is. . .

Miss Independent
Born in the USA and made in LA, American Apparel’s award winning environmentally and socially conscious development process has made it a favourite among Hollywood celebs and style-setters the world over. For the first time ever, this highly coveted line will be available in Hong Kong, exclusively at Lane Crawford. A special pop-up shop at Lane Crawford ifc mall will open today featuring a diverse selection of casually glamourous separates to outfit trendsetting men, women, and children as well as the pampered pooches and cool cats in your life.

All I Ever Wanted
Created from extra soft, lightweight material for everyday wear, with both style and comfort in mind, American Apparel has become synonymous with effortless chic. The brand’s fun, fresh designs and fabrics put a sexy spin on the essentials including dresses, hoodies, leggings, tanks and tees. Bold and beautiful colours, simple graphics, and edgy stripes ensure each American Apparel piece showcases your passionate personal style. Highlights of this season’s collection include one-shoulder dresses, liquid leggings and superbly cut swimsuits which you could slip on anywhere from Stanley to St. Tropez, crisp cotton men’s shirts and super comfy tees that are perfect for packing in your holiday valise, and kids’ summer play-clothes that are stylish enough for city hotspots.

A Moment Like This
The pop-up shop will be open until mid-May, but you can be the first to try on and buy the newest ultra chic and versatile collections at the American Apparel Launch Party tonight, Friday, April 9th from 6-9pm at Lane Crawford ifc mall. Put on your model face at their signature American Apparel photo booth as you are personally introduced to this trendsetting and wardrobe changing fashion breath of fresh air. To RSVP, please call the LC Concierge at 2118 7777 (space is limited).

We’ve found a winner! No need to go to Hollywood, American Apparel’s show-stopping style is coming straight to you at Lane Crawford this spring.



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