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November 28, 2008

Special Dish: Wish Upon A Card

Your wallet is enviably filled with exclusive VIP cards from every desirable designer, enough club cards to get you into virtually every first class lounge on the planet and a multitude of credit cards with a combined limit that’s more than the GDP of some small countries. But just when you were thinking that there might be a lull in new additions to your long-standing slots, Lane Crawford is here to tempt you with one more fabulous item that you (and your wallet!) just can’t live without. Introducing Limited Edition Lane Crawford Electronic Gift Cards, created in collaboration with eight leading international artists in exclusive holiday designs, and guaranteed to give those dull old cards some colourful competition.

Christmas shopping is taken to a whole new level this year with distinctive, artfully created gift cards to inspire fabulously brilliant Lane Crawford purchases. Are you the girl who’s gotta have it all? Snap up all four Hong Kong electronic gift cards, which are designed to reflect the artists’ interpretations of the holiday season and suit your every shopping whim. Luis Machado’s card, portraying the vibrant colours and fireworks of Brazilian nights may entice the acquisition of a new pair of rhinestone encrusted Havaianas. While New York based Mario Hugo’s card, interpreting the festive classic ballet “The Nutcracker”, will undoubtedly result in a purchase of ballet pumps by notable New York designer Tory Burch.

Is your group of friends so diverse that your nights out look and sound like a meeting of the UN? We guarantee you there’s a gift card that each of them will love, and in increments of HK$500/card, they’re the perfect thoughtful and useful holiday presents with just the right amount of personalization and charm. The “Martha Stewart in training” girlfriend will love Australian native Deanne Cheuk’s portrayal of the art of gift-wrapping with a pattern of ribbons and bows. While the French fashionista sisters will fawn over Julie Mattei’s card, which is inspired by her memories of the holiday lights she saw as a girl in Paris.

Your Beijing buddies can get in on the fun too, with four totally different designs in RMB500 increments. The Zen power couple will covet Kyoto-based artist Nikita Nobuo’s card, which features pen and ink drawings of a Japanese holiday landscape highlighting Buddhist monk Hotei-osho (the Japanese version of Santa Claus) or Claire Scully’s card, which incorporates visuals of traditional Japanese giving trees. The foodie friends will be totally into Italian artist Alexander Purdy’s card, inspired by the powerful aroma of the holiday season and the entertainment set will love LA-based Katie Hanburger’s impression of the holidays through patterns of decorative paper chains and ornaments.

If you want to take these exclusively created designs home for the holidays, you’ve got to act fast. There are only 2000 Limited Edition Lane Crawford Electronic Gift Cards worldwide, and they will only be available through January.

If you haven’t gotten us a present yet, we’ll give you a little hint. This is what we wish for!



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