Get Sum More
June 22, 2010

Special Dish: LoveIt or Leave It

Whether you live in a palatial hilltop house or a cosy little pied-a-terre, there’s one thing all Hong Kongers have in common – a shocking lack of wardrobe space. Which is why although your favourite past times included collecting trinkets and sentimental keepsakes, they became exactly that, a thing of the past. It was goodbye nostalgia and hello practical goddess – your new daily mantra was Love It Or Leave It and you had to reserve your precious inches for the pieces you absolutely adore.

Lucky for all of us, this was the founding philosophy at LoveIt, the much loved secret boutique in Central filled with hand selected pieces from some of the most chic and stylish cult-favourite designers in the world. LoveIt is celebrating their first birthday this month, and have exclusively invited Dim Sum & Then Some readers to join in the festivities by offering “happy hour prices” with exceptional discounts on all of their current collections, for Five days only. Starting tomorrow, June 23, until this Sunday, June 27, from 10:30am – 9:00pm, they will be taking half hour appointments where you and your entourage can have the boutique all to yourselves, and dive headfirst in their celebratory collection of holiday must-haves. With a spectrum of designers and styles ranging from embellished mini-dresses that have recently graced the red carpet to phenomenally fitting classic jeans and tanks that will be the backbone of your everyday style, in a variety of sizes and prices, these wardrobe additions are almost heaven sent. Quantities are limited and as always it’s ‘first in, best dressed’. There’s only one condition, you can only purchase the pieces that you love!

Staying in Hong Kong this summer? Pick up romantic summer pieces from French boutique designers Hartford or Charlie Joe, whose styles range from soft summer silk sequined mini skirts to delicate floral maxi dresses. Or American designer Joseph Ribkoff, whose subtly chic pieces can easily take you from the trading floor to the dance floor. Planning on spending weekends in the great outdoors? Valerie kaftans and cover-ups in glorious silk and luxurious colors are perfect for idling away the hours with cocktails on the decks of your favourite yacht. While, hot to trot hikers will look glam on the hills with a pair of Billy Blues Capri length cargos in ultra-light cotton and an Only Hearts NYC super-soft tank.

Off for a fabulous holiday? Voom by Joy Han, a red carpet favourite of Paris Hilton, Jessica Alba and Eva Longoria, has luxurious silks in vibrant colours and edgy styles that will make a splash in any summer hotspot from St. Tropez to Santorini, while their more casual Va Va range is filled with preppy-chic denim dresses with colorful belts, perfect for brunching in the Hamptons. All the rage in Cannes, were Stella and Jamie’s collection of sizzling knock out dresses, as seen on Joss Stone on the red carpet. While Hollywood favoured NYC designer Alexia Admor’s party pieces, recently sported at a premiere by Hillary Duff, and perfect for the next soiree on your packed summer calendar.

Despite the humidity induced mop of frizz that was previously semi-manageable hair and your skin taking the glowing look to a whole new level of quenched, you’ll look amazing every day this summer with your internationally hand picked and adored new pieces. . . finally, the wardrobe’s the one thing you won’t need to worry about!

LoveIt, 3/F, 10 Gage Street, Central, Hong Kong, 2545 2162, http://www.loveit.com.hk

Dim Sum & Then Some Celebratory Exclusive “Happy Hour Prices” – Five Days Only: 23rd to 27th June Inclusive – 10.30 am until 9pm
Contact 2545 2162 or info@loveit.com.hk to make an appointment.



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