Get Sum More
July 26, 2007

Paint the Town Green

If seeing all those smug fashionistas strutting around town with their Anya Hindmarch “I Am Not A Plastic Bag” totes has left you green with envy, don’t despair. This year, green is the new black, with many luxe label designers jumping on board the sustainable, ethical and organic bandwagon. Now there are lots of ways for you to save the world, one fabulous purchase at a time!

Paper or Plastic?
Starting this summer, the answer is “Neither!” Well-known designer brands from Marni to Marc Jacobs have created gorgeous versions of the market shopper, giving new meaning to the phrase “check-out line.”  Pull out one of these durable designer grocery bags from within your gorgeous oversized tote for the ultimate “green and chic” appeal.  Looking for something a bit more discreet for your eats? Try Martin Margiela’s white cotton bag cut into the shape of a supermarket shopper or Lauren Bush’s FEED Bag which raises money for the UN World Food Program.  Want to buy environmentally friendly bags for everyone you know?  Log onto the Al Gore endorsed http://www.Reusablebags.com or check out your favorite high-end grocery store—GREAT, City Super, and ThreeSixty have all created their own branded versions.

Sustainable Style
Accessories created from organic or reusable materials have become this season’s must-have!  Snap up some of green pioneer, Stella McCartney’s, summer shoes, bags and belts, in black or natural straw (now on Sale at Lane Crawford).  Or make a statement in wedge sandals, made from cork, nature’s most renewable material, which are gracing the shelves everywhere from Nine West to On Pedder.  Add flash and panache to your outfit with a stunning piece of jewellery by John Hardy, whose Bali workshop uses local artisans, boasts a sustainable organic farm, and donates a portion of proceeds to support a bamboo reforestation project (available at Lane Crawford).  Or show how much you care by wearing the Edward Norton endorsed Cartier green silk-cord and rose-gold LOVE charity bracelet—a percentage will go to the Maasai Wilderness Conservation Trust.

Ethical Beauty
Give your skin a truly natural glow with Stella McCartney’s CARE line, featuring organic, Ecocert-certified luxury skin-care products, such as Toning Floral Water Mist, Radiance Youth Elixir and Five Benefits Moisturizing Cream (available at Lane Crawford).  Or try out Origins Plantidote products, created by Dr. Andrew Weil—all proceeds will go to his non-profit organization for supporting integrative medicine. Fill your beauty bag with skincare and make-up essentials from Lancôme, who have recently teamed up with http://www.Carbonfund.org to make their boutiques carbon emission free.

Organic Change

Of course you’re the trendsetter of your group. Use your persuasive powers to get your entourage to start thinking green and you’ll multiply your impact on the environment. Tell them about Sustainable Solutions, who can help install recycling bins on every floor of your building. Take them to a meeting of http://www.Cleartheair.hk to see how you can help lower HK’s pollution levels. Spread the word about Blackle, http://www.Blackle.com, a new version of Google with an energy saving black background screen.  Or, throw a bash to raise money for a local environmental charity like Friends of the Earth, using Danny Seo’s Simply Green Parties as your guide.  Your friends will be so impressed with how glamorously green you are…

At last, a fashion trend you don’t have to feel guilty about following!



<< Back to Previous Page