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August 6, 2007

In da Club

We’re gonna party like it’s your birthday, and who better to throw this awe-inspiring extravaganza than Club Monaco, the latest chic sleek addition to Queen’s Road Central.  Opening its plush doors last week, this 6,500 square foot New York City loft-style store celebrated its Asia flagship opening with a decadent bash, featuring international DJ Sky Nellor.

Contemporary, elegant, urban and timeless—the very qualities that inspire the stylish lifestyle aesthetic of Club Monaco manifest themselves into the look and feel of the store. The interior design reflects a luxurious metropolitan apartment, featuring warm personal touches, such as coffee table books, leather ottomans and chairs and luscious orchids to make you feel at home. A gallery displaying past campaign images shot by world-renowned photographers Richard Avedon, Mario Testino and Patrick Demarchalier make this a very impressive wall for your wannabe living room.

Does your wardrobe host more fashion faux-pas than you would care to own up to?  Not anymore! Fill your armoir with sweaters and coats in soft Italian cashmere, rich leather handbags and must-have beaded jewelry. It’s time to rid your hangers of those luminous pink polka-dot mini-dresses (what happens in St Tropez, stays in St Tropez!) and start building on timeless classics.

In addition, the store will host a number of exclusive products only available at this flagship. Slip on the wondrous Commando underwear, which renders the not-so-popular knicker lines invisible. Or pucker up for C.O. Bigelow’s tingling lip balms, not for sale anywhere else in Hong Kong.

Men are in for a treat too this season with plenty of rich textures and patterns to choose from.  Look stylish in bold stripes, herringbone, mini-houndstooth or chalk stripe….extra suave points for remembering the names of your handsome patterns! Cashmere blends take center stage in the form of light sweaters, a necessity for those autumn nights and all the better to cuddle up to.

With an array of updated classics and key season must-haves to choose from, not to mention, enough books, pictures and other pretty ornaments to keep you (and your home) looking savvy and stylish, it’s very likely that….you’ll find me in da club.

Club Monaco
G/F, New World Tower
16-18, Queen’s Road Central,
(852) 2118 2989

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