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November 15, 2007

Earth, Wind and Fire

Do you remember… when the prospect of going to Kowloon took a week of mental preparation and an oversized bag filled with survival necessities? How quickly times have changed. Set to sweep you off your feet is the new Elements shopping mall, a storm of the latest culinary hotspots, trendsetting designer brands and enough attractions to keep you entertained for days. Taking the concept of the shopping mall to new heights, this resplendent oasis has been designed with unique sections that reflect the five Chinese elements Metal, Wood, Water, Fire and Earth. Whether you’re a ball of fire or little miss down to earth, you’ll be dancing in the aisles with excitement… come and join us in our new Boogie Wonderland.

Have you been desperately missing your favourite stores from home and shopping at them only in your dreams? Fortunately dreams can come true. Say hello to Karen Millen (1058), Pringle of Scotland (1059-60), Luella (2084-5) and Lucky Brand Jeans’ (1011-13) first outposts in Hong Kong.  Before you start doing star-jumps, get ready for more…Elements also boasts Gucci’s largest store in Asia (12,000 stunning square feet!) and a Cartier Concept Store promising a dazzling experience for each and every customer. Plus, pinch your cheeks at the first ever Helena Rubenstein Boutique (2109) and bat your lashes for eye-catching colors at the freestanding M.A.C. store (1041). Aren’t you glad you’ve always dreamed big!

Saturday Nite
It’s Saturday night and believe it or not, Kowloon is the place to be.  Your first stop should be MEGU (R002-3), the award-winning Japanese fine dining restaurant, fresh from New York.  Spread over 6,200 square feet and two luxurious levels, with a variety of chic entertaining areas including a one-of-a-kind circular sushi bar and two outdoor terraces, this is the place to get the party started. Enjoy the sexy, dynamic and contemporary environment that is both serene and inspiring, whilst feasting on the finest organic and seasonal ingredients and quaffing unique signature cocktails.  Megu, not for you? You’ll be spoilt for choice with several other spectacular dining options including MALOUF’S (R008), FINDS (R004) and El Pomposo (R009)…Elements is your oyster! After dinner, continue to be entertained at Hong Kong’s largest cinema with 12 screens and its very own private bar lounge, featuring the finest visual and acoustic experience around. Your senses will be so delighted, you may even come back for more on Sunday!

Let’s Groove
Couldn’t get your man into a mall before?  He’ll soon be grooving to a different tune on Element’s “Men’s Street,” which boasts shops such as Dunhill (2091-2), Montblanc (2099) and IWC (2015). Afterwards he can show off his new duds and smooth moves on the Ice Rink overlooking Victoria Harbour…and he thought he was on thin ice before! Finally, he’ll head off to buy you chocolates and sweet treats galore at Patchi (1031), See’s Candies (2003), and La Création De Gute (1047)…oh, we forgot, fantasy was the first paragraph, but he should, really darling, you deserve it!

You’ll be so taken by Elements, you may start to feel a bit short of life’s most necessary one!

Kowloon Station
2735 5234

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