December 2, 2011

Wrapped With LoveThe art of giving just got a whole lot more loving, warm and snuggly.  Lane Crawford, in collaboration with Club Monaco this season launched the charity initiative “Wrapped with Love,” calling to Hong Kong’s busy urbanites to help those in need by knitting squares to create patchwork blankets, which will all be donated to the Crossroads Foundation and distributed to families in need.  Encouraging sharing, caring and good will, this initiative seeks to bring the city’s local community together with one common goal, helping spread love and provide warmth and comfort to those in need.  Partners for this collaboration include 2000 students from 25 different local schools, support from LC brand ambassadors, celebrities, Hong Kong’s top companies and more than 2400 internal staff at Lane Crawford and Club Monaco to create over 20,000 knitted squares and more than 3000 blankets this holiday season to keep families warm. Want to help?  From now until December 25th, knitting kits will be available in Lane Crawford stores containing yarn and bamboo knitting needles and experts will be on hand to help you get started.  A series of in-store events will take place at Lane Crawford IFC Mall including animated workshops led by local celebrities.  On December 10th, blankets will be showcased and the “most creative blanket” will be chosen and announced.   It may be so rewarding you’ll be knitting well into the New Year!

Wrapped with Love
Lane Crawford Stores
Until December 25th 2011

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