April 12, 2012

Under Where?If you’ve been on an endless search for glamorous, ultra-wearable lingerie in Hong Kong, look no further than Sheer, Central’s new and stunning one-stop lingerie shop, located on the 4th floor of W Place on Wyndham Street. Founder Lisa Cheng spent 10+ years working in luxury fashion and beauty in New York before coming to HK to open Sheer, which will also feature Lingerie 101 Classes, Lingerie Parties and a uniquely useful “Hint to My Man” Gift Registry. As soon as you step out of the elevator doors, you will be enchanted by the expansive and beautifully appointed space and inspired to explore the dreamy delights within. And what delights there are with a varied and versatile collection of wardrobe (and life!) changing designs from much-adored brands including Hanky Panky, Mimi Holliday, Wundervoll, Fleur of England and many more that have never been available before in Hong Kong. Looking for a new bra? Try cult-favourite Chantelle. Need to step up your sleepwear? Slip into super comfy chemises and shorts sets from much-adored Eberjey. Looking for a special gift for a bride to be? You’ll find everything from cute Cosabella camis to lacy little Lascivious numbers. Getting ready for your next holiday?  Sheer’s consultants are at hand to help you find everything from the perfect Commando underwear to wear with your most elusive white linen, to gorgeous sleepwear in spring’s bold prints that will make you feel like you’re in the Greek isles no matter where your travels take you.  Plus, just in time for summer, Sheer will begin carrying swimwear collections from celebrity-favourite Australian brand Zimmerman. From super soft sleepwear and classic everyday underpinnings, to beautiful bikinis to dreamy gossamer chemises, your underwear drawer just got a whole lot more alluring.

So head over to Sheer and give your wardrobe a treat… after all, as everyone knows, it’s what’s on the inside that counts!

4/F, W Place
52 Wyndham Street
Central, Hong kong
+852 2147 3887

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