feature
 
October 12, 2012

In Living ColourJ.Crew’s Creative Team, led by the iconic Jenna Lyons (pictured above right with Lane Crawford Fashion Director Sarah Rutson), made a sparkling splash in Hong Kong this week and have been painting the town with vibrant pops of colour, a little bit of classic Americana, and a whole lot of playfully chic style.

The much-adored US brand is placing its first glamorous footprint outside of North America in our very own Lane Crawford, creating waves of reverberating excitement across the city.  Officially launched last night in the IFC store, the collection featuring both men’s and women’s lines (the kids’ line Crewcuts is said to be coming soon), brings a new level of wearable versatility, edgy accessibility and cool comfort to this town.

Head of Men’s Design, Frank Muytjens, describes this season’s menswear collection as, “fresh in a palette that’s dark yet colourful.” Artfully displayed around a vintage Liquor Bar in the center of Lane Crawford, the men’s collection mixes knitwear in midnight blues, dark greens and purples, with pops of colour like marigold and bright blue, along with vintage inspired denim, and modern versions of classic topcoats in herringbone and wool tweed.

Highlights of the women’s wear line include super soft sweaters made from Italian cashmere in 18-perfectly saturated hues from neon fuschia to fresh purple to celestial blue, not to mention beautiful blazers, wardrobe staple vintage cotton tees and select pieces from the new high-end Collection line featuring luxe sequin tops, perfectly tailored cashmere coats, metallic stilettos and jaw-dropping dresses. This spot on Autumn/Winter collection emphasizes what Head of Women’s Design Tom Mora says the J.Crew brand “really strives to do – mixing high and low, dressy and not dressy” and is set to raise the city’s style cred while adding a bold and beautiful burst of colour to our wardrobes.

Hong Kong, it’s time to move out of the dark and into the sunshine. The crew has officially arrived.

J.Crew at Lane Crawford
IFC Mall
+852 2118 3388
www.lanecrawford.com








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