feature
 
October 7, 2011

Shanghai Tang’s Bold Next StepsThe winds of change are gusting into Central this autumn with Shanghai Tang departing their iconic Pedder Building location later this month. A new multi-story Shanghai Tang mansion is in the works for spring, but until then the ever-innovative fashion brand will become “the Nomad of Central” presenting a series of creative pop-up retail and lifestyle experiences like the city’s never seen before. First up, from 23 Oct 2011 – 20 Feb 2012, check out the Shanghai Tang Loft, which will be a pop-up home away from home for the label, located on the 6th floor of Pedder Building. Then from 4 Nov – 31 Dec 2011, visit the world’s first-ever Shanghai Tang Mongolian Village, a spectacular series of Mongolian Ger tents, which will be erected on the rooftop of Central Pier 4. Inspired by Mongolia’s nomadic lifestyle, these traditional tents will be set right along the harbour front in the wake of HK’s tallest sky-scrapers, creating a spectacular setting. This uniquely festive winter village will offer the new, limited edition Shanghai Tang Mongolian Collection as well as other signature products, including women’s, men’s, children’s, accessories, fragrances, and home wares. Check out the Imperial Tailoring Ger for the latest in Chinese haute couture or take a sneak peak at the awe-inspiring Chairman’s Ger, a harbour front indoor/outdoor events space, which will play host to a series of VIP dinners and cocktail parties under the stars.

What do we think of Shanghai Tang’s bold next steps?  They’re Ger-reat!

Shanghai Tang Loft
23 Oct 2011 – 20 Feb 2012
Shanghai Tang Mongolian Village
4 Nov – 31 Dec 2011
www.shanghaitang.com








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