August 17, 2012

LAB CONCEPT Opens at Queensway PlazaBefore: Queensway Plaza was dotted with a few shops and services, but was used by most as a walkway between Pacific Place shopping mall and Admiralty MTR

After: Following a nip and tuck by a world class design team, not to mention a wardrobe overhaul, Queensway Plaza has been transformed into LAB CONCEPT, a fun, youthful and fresh fashion concept store with inspired spaces, trend-led pieces and surprises at every turn

Shoppers at LAB Concept will find three distinctive spaces, created for their playful perusing; FACES, a gigantic cosmetic area featuring brands from Bobbi Brown to Benefit, as well as a quickie salon and blow-dry bar by cult-favourite hair care brand amika:.  shoespace, a well-edited collection of footwear and handbags curated by Pedder Group and presented in an ever-changing themed showcase (this season is airline travel), and lab concept, a selection of chic, edgy and casual womenswear, with brands from J Brand Jeans to Theyskens’ Theory. Dining options include Starbucks and an all-organic simplylife café, complete with a giant breadmaker where shoppers can watch the dough (rather than spend it!). LAB CONCEPT also features a full wall of vending machines, which will house anything from retro-sweets to t-shirts to hair products on a monthly basis.  Up next? Havaianas.  Pick your size and colour, flash your Octopus card, and flip flop away!  Don’t go too fast, first check out DOT DROPS, a brand new French luggage concept, which has just launched in Asia, where each piece is individually customized with colourful “dots” to create a one-of-a-kind design.

A quick jaunt to LAB CONCEPT will leave you outfitted in the latest trends, blow-dried and made over to perfection and with a newfound spring in your step. Why use a walkway, when you’re ready for the runway?

Queensway Plaza,
93 Queensway, Hong Kong (C1 Exit of Admiralty MTR Station)
+852 2118 6008

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