July 27, 2012

jax coco Launches in Hong KongCoconut water is…100% natural, fat free, and a great source of potassium and energizing electrolytes, but stylish? Not until now! Say hello to the newly launched jax coco, a coconut water that’s as cool and inspiring on the outside as it is within. With a bottle designed by Alasdhair Willis (Stella McCartney’s husband), an exclusive line created for Ibiza hotspot Pacha branded with glow in the dark ink, and a limited edition collection, featuring a print by British artist Marc Quinn, Hong Kong based jax coco is off to an uber-stylish start.

When coconut loving husband and wife JAne and MaX Gottschalk and father and son JAson Ing and AleX Ing met last year, it was a match made in palm heaven and Hong Kong’s very own line of coconut water, jax, was born. With its beautiful bottle, jax coco is taking this much-loved healthy drink into clubs, bars and high-end restos around the globe, mixing things up with its signature delectable (and better-for-you!) cocktails from the jax colada, to the jax’tini and the jax’ito. The Hong Kong launch party was a starry night on the terrace at Armani Prive, and even more stars came out to play for the London launch, held at Harvey Nichols 5th floor, attended by Stella McCartney and Alasdhair Willis, and DJed by Sophie Ellis Bexter and her husband Richard Jones.

If you thought you knew coconut water, think again. . .you don’t know jax!

jax coco

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